Namecheap have been running special promotions or deals in the Twitter platform.
From what I remember, they run this promotion around every 3 or 6 months.
I’ve joined their contest for a few times now, good to know they succeeds in reaching their thresholds.
The guidelines for the contest are the following:
1. To have user retweet Namecheap’s specific tweet and when it reached a certain retweet count, they’ll make special discounts on their domain registration or domain transfer for .com/.net/.org which they will enable only within 24 hours.
2. User must follow namecheap’s Twitter account so they can Direct Message the special ID generated or coupon code
3. User can only retweet every 3 hours and 1 user can only get 1 coupon code
I think it’s a really creative way to run contest in Twitter platform.
After a few weeks/months, they changed the required tweet from 20000 to 15000 tweets.
So their main header banner is updated and they put a red strike on it.